|
Pricing
decisions should be grounded in reality rather than wishful thinking.
When the time
comes to price your home for sale, you may be tempted to start with the
price you paid for it, add a healthy markup and call it a day.
Unfortunately, that strategy is unlikely to result in a true reflection
of your home's market value.
Here are six strategies to
help you figure out how much your home is worth:
-
Abandon
your personal point of view. How much will a ready, willing and
able buyer be willing to pay for your home? Buyers don't care how much
you paid for the home, how many memorable moments you and your family
shared in the home, how much cash you need for the downpayment on your
next home or how much time and money you've invested in your home's
hardwood floors, fresh paint, lush landscaping or other improvements.
-
Get a
couple of CMAs. Invite at least three real estate agents to visit
your home and give you their opinion of its likely selling price. Ask
for a "comparative market analysis" (CMA), which shows the prices of
comparable recently sold homes, on-the-market homes and homes that
were on the market, but weren't sold. The on-the-market homes are the
"competition" for your home. Ask the agents why each home was included
in the CMA and whether any other comparable homes were eliminated from
the CMA. Price recommendations based on CMAs aren't gospel. Some
agents will tell you to under-price your home in hope of sparking a
bidding war. Others will suggest a flatteringly high price to "buy"
your listing only to demand a price reduction a few weeks later.
-
Do your
own market research. Go to open houses in your neighborhood and
try to make an impartial assessment of how those homes compare to
yours in terms of location, size, amenities and condition. Assuming
all the asking prices were the same, would you buy your home or
someone else's?
-
Calculate
the price per square foot. The average price per square foot for
homes in your neighborhood shouldn't be the sole determinant of the
asking price for your home, but it can be a useful starting point.
Keep in mind that various methodologies can be used to calculate
square footage.
-
Consider
market conditions. Are home prices in your area trending
ufaerieards or downwards? Are homes selling quickly or languishing?
Will your home be on the market in the spring home-buying season or
the dead of winter? Are interest rates attractive? Is the economy hot
or cold? Will you be selling in a buyer's market or a seller's market?
Is the local job market strong or are employees fearful of staff
reductions?
-
Sweeten
the transaction terms. Some buyers have needs that go beyond the
bottom line. If you're willing to close escrow quickly, you'll attract
buyers who want to move in right away. If you can offer
seller-financing, your home will appeal to buyers who need to stretch
their financial resources. A lease-option can help first-timers who
need down payment assistance. The more creative and flexible you can
be in meeting the buyer's needs, the more success you'll have in
pricing your home to sell.

Copyright © 2000 - 2003 All Rights
Reserved Gaslight Real Estate
Listing broker does not guarantee the information describing these
properties.
Parties are advised to verify the information through personal inspection.
|
|